Sophie's Stack — Tools I Actually Use

Affiliate disclosure: This page contains affiliate links. I earn a small commission if you sign up through my links, at no extra cost to you. I only recommend tools I personally use to run Parent Stack.

The tools that run my digital income system

Every tool on this page is something I use every week to build Parent Stack — create content, grow my email list, manage my schedule, and generate income in the margins of a full life. Nothing here is recommended for the commission. It's here because it genuinely works.

Sophie at her kitchen bench with laptop and coffee, building Parent Stack

📧 Email Marketing

GetResponse

The foundation of my digital income system. GetResponse runs my welcome sequence, my lead magnet delivery, and my affiliate follow-ups — all while I'm doing the school run. Free plan available. No credit card needed to start.

Why I use it: It's the only tool I trust to turn a new subscriber into a sale without me being present. Set up once, runs forever.

→ Start free with GetResponse

🎙️ AI Voiceover

Sophie in her home office creating video content with AI tools

Murf AI

I use Murf AI to add professional voiceover to my lead magnets, course content, and video projects — without recording myself or paying a voice actor. 200+ voices across 20+ languages. Free plan includes 10 minutes of generation.

Why I use it: Compare $19/month to $200+ per traditional voiceover session. For a working mum producing content on a budget, this changes everything.

→ Try Murf AI free (10 minutes included)

📱 Social Media Scheduling

Vista Social

Every Sunday I spend 20 minutes scheduling my entire week across Instagram, TikTok, Pinterest, Facebook, and YouTube — all from one dashboard. Vista Social handles all five platforms simultaneously so I don't think about content again until the following Sunday.

Why I use it: One place, one workflow, one Sunday session. That's the system.

→ Try Vista Social free

🤖 AI Ad Creative

Laptop showing ad creative dashboard, marble desk setup

AdCreative AI

When I run paid ads, AdCreative AI generates multiple creative variations and scores them before I spend a single dollar. 90%+ accuracy on predicting which ad will perform. 7-day free trial available.

Why I use it: Guessing at ad creative is expensive. Knowing before you test is not.

→ Start your 7-day free trial

📥 Email Management

Sanebox

Sanebox quietly sorts my inbox so only the important stuff lands in front of me. Everything else — newsletters, notifications, low-priority threads — gets filed automatically. As someone managing two businesses and a family, a chaotic inbox is a productivity killer. Sanebox fixed it.

Why I use it: I get back roughly 30 minutes a day just from not triaging email. That's 30 minutes I use to build instead.

→ Try Sanebox free for 14 days

🛒 Parent Stack Digital Products

Working mum's planning desk with notebook and tasks

Everything I've built to help working mums get their first digital income system running — without quitting their job first.

  • Parent Launchpad — AUD $67
    Your 6-step fast-track to your first digital sale. → Get it here
  • AI Content Factory — AUD $197
    The full content production system I use to make 5 videos a week in 90 minutes. Coming soon.
  • Parent's Inner Circle — AUD $497
    90-day group coaching for working mums building digital income. Coming soon.

Questions about any of these tools? Send me a message — I read every one.