Affiliate disclosure: This post contains an affiliate link to GetResponse. If you sign up through my link I earn a commission at no extra cost to you. I'm recommending it because I use it and it works — not because of the commission. That's my standard, and I'm keeping it.
Now, to the review.
What is GetResponse?
GetResponse is an all-in-one email marketing platform that lets you build a list, create automated sequences, send newsletters, and build landing pages — all from one subscription.
It's been around since 1998, which in internet years makes it ancient and battle-tested. It has over 350,000 customers in 183 countries. It's not a startup experiment. It's a proven piece of infrastructure.
Why I chose GetResponse specifically
I evaluated a few email platforms when I was setting up Parent Stack. Here's what pushed me toward GetResponse:
The free plan is actually useful. You can build a list of up to 500 subscribers, send unlimited newsletters, and create automated workflows — all for free. Many competitors give you a free plan that's so limited it forces you to upgrade before you've had time to test whether any of this actually works for you. GetResponse lets you build real infrastructure before spending anything.
The automation is genuinely powerful. My entire welcome sequence — the one that introduces Sophie, delivers my lead magnet, and follows up with a soft affiliate recommendation — runs automatically every time someone joins my list. I wrote it once. It's been converting ever since. The visual workflow builder makes this easy to set up even if you've never built an automation before.
It's built for people selling things, not just sending newsletters. GetResponse has landing page tools, webinar functionality, and an e-commerce integration that connects to Shopify. For a working mum building a digital product business, this matters. I'm not just sending emails — I'm building a system that takes someone from discovering Sophie's content to buying a Parent Stack product.
The honest downsides
The interface has a learning curve. It's not hard, but it's not instant either. Expect to spend a couple of hours getting familiar with where things live before it feels natural.
The template designs feel slightly dated. They work, but if you're building a premium brand aesthetic you'll want to customise heavily rather than using the default templates.
The free plan list limit is 500. Once you grow past 500 subscribers you move to a paid plan. The basic paid plan starts at around $19 USD per month, which is reasonable for what you get.
Is it worth it for working mums specifically?
Yes. Here's why.
The core challenge for working mums building digital income isn't getting people to their content. It's converting attention into income without being present for every transaction.
GetResponse solves this. Once your welcome sequence is set up, every new subscriber goes through the same warm, strategic introduction to your world — automatically. You can be at school pickup, in a meeting, or asleep, and the sequence keeps working.
My email list is the one asset in my digital business that I own outright. My Instagram following could disappear. My TikTok account could be restricted. My email list belongs to me.
For any working mum building digital income in Australia, the UK, Canada, New Zealand, or the US — building an email list from day one is not optional. GetResponse is the cleanest way to do it at a price that makes sense at the start.
What I'd set up first
- Sign up for the free plan. No credit card needed.
- Create a lead magnet opt-in form. Something simple — a free PDF, a checklist, a short guide.
- Build a 3-email welcome sequence. Email 1 delivers the lead magnet. Email 2 introduces who you are. Email 3 makes a soft recommendation.
- Put your opt-in link in your social media bio and at the bottom of your blog posts.
- That's it for now. Let it collect subscribers while you focus on content.
You can build this in an afternoon. And once it's built, it runs without you.
The bottom line
GetResponse is not the flashiest email tool. It's not the cheapest. It's not the most beautifully designed.
It's the most complete, most proven, and most accessible tool for a working mum who needs to build real email infrastructure without a technical background or a large budget.
The free plan is a genuine starting point. Start there, see if it works for you, and upgrade when your list grows past 500 people — which is a good problem to have.
The affiliate link for GetResponse is on my Sophie's Stack tools page.
And if you want the full system that this email list feeds into, the Parent Launchpad walks you through your first six steps to digital income — including exactly how to set up your first opt-in and your first sequence.